Where have I been lately and why haven’t I posted a new blog entry? It’s all about infrastructure. Not the most glamorous side of the photography business but it’s essential for having a solid foundation. No matter what business you are in these days, the Internet is a necessity. That’s a broad statement and I imagine if I thought long and hard enough I could come up with exceptions but just roll along with me.
Over the past week, I have spent a lot of time on organizing my plans for my online presence. Don’t roll your eyes, I actually plan things…not everything, but business strategy needs a good plan and needs to be adaptable. If you are reading this blog, which is a fair assumption since I am in the second paragraph of the post, then you are seeing one of the ways I am changing my business structure. My other blog which is hosted on another service, had some limitations that were causing problems for my readers (e.g. there were errors when people wanted to leave comments and therefore they couldn’t leave a comment), it was not on my own domain, and I wanted a cleaner style for the blog.
Another primary issue was what to do about a professional site for my photography. I needed a site that was focused on my best work. My site on SmugMug has served me well and will remain. When that site was created, the idea of having my own photography business wasn’t even a remote thought. It has evolved into a nice site but it still straddles the fence between my professional work and my photography in general. So with the prospect of creating a professional site, what to do about the name of the business was a key question. After consulting with some of my friends that are professional photographers, it seemed to be a good idea to use my name on the site. After all, it is my work so promoting myself makes sense. That site is not finished yet. I have to add more images and galleries, I don’t have any of the e-commerce configured, and I am tweaking some of the other details. If you would like to see what is already there then I invite you to take a look at the new site, Gerry Daniel Photography.
Tina Marie Westbrook has asked me to photograph the events surrounding the release of her new book, “Letters From Alcatraz” which is scheduled for release in March 2010. She is a talented photographer and a talented writer. This is her first non-photography book. Check out the trailer here. It is a powerful book and you should buy a copy as soon as it is released (I can recommend things, this is my blog).
The previous paragraph was a bit of a flash forward but I figured you could handle it. So now we are back to the infrastructure, business strategy topic. If you have an online business, you should make sure to pay attention to trying to make your site optimized for the search engines. It’s not glamorous work but if you want people to find you online, search engine optimization (SEO) is at the heart of that effort. If you would like, I could write a post with some of my thoughts and tips on SEO for websites. With that in mind, I have spent a good portion of the last week gathering the SEO tools for my blog and my photography site.
And now for the part you were waiting for, the music link. The song for this post is “Fake Empire” from the “Boxer” album by The National.